How Can Good Photos Help Your Business?
There is no question that we live in a visual world today and that the language of the internet is primarily photographic. It is a huge leap that technology has made in a little more than a hundred years. From the large, black boxes that were capable of capturing light and the lengthy process that made use of the sunlight to transfer those images ontto paper, we arrived to using small, thin devices that easily fit in your pocket and are capable of both capturing, showing and transferring those very same images.
In the days of social media, most of the content we consume comes through our eyes, and since the time-span that we have to dedicate to each piece of information is so short, the fastest and most effective way to get a message across in through imagery. An image can evoke a variety of feelings and emotions, provoke thoughts and motivate action if they are captured and presented in the right way. It is crucial to give people the chance to discover any brand or product in a visual way so that they can instantly connect with what is being presented. Humans as a species have long been storytellers and the need to relay our experiences to our companions has been a constant part of our evolution. The storytelling capabilities of photography have been without a doubt what made it such an essential tool of advertising and visual communication in the 20th and 21st century.
Not only can good pictures represent a brand faithfully, but they can create an atmosphere and communicate values that future customers will be drawn to and can assimilate with. Putting an object into context is what helps people imagine being in the same situation, using the same product. For example, the thrill of discovery shown with the help of pictures depicting and adventurous hike through the Carpathians will draw people to want to stay in the same lodge that was shown in the pictures or wear the same hiking shoes.
Whatever it is that you want to communicate, it is essential that you have the appropriate visual means to connect with your audience. Finding a photographer whose values match your own can be a huge asset to your business. Not only can they capture beautiful images that you will be able to use on your website, social media or in your magazine, but they can grow with your company and represent your values on an off assignment as well as continuously supply you with images that take the viewer into the heart of your brand and draw more and more people in.
If you want to know more about how pictures can enhance your brand’s image and communicate your message feel free to reach out and I am happy to answer any of your questions as well as give advice on best practices.
